The Houston Business Marketing Alliance Lantern Awards Gala celebrates the city’s most creative marketers, and we’re honored to be recognized alongside so many talented teams. This year, Raven Creative earned eight honors spanning brand, web, social, content strategy, and research, including six Lantern wins (the highest honor given in each category) and two Awards of Excellence.
These recognitions reflect what we do best: help brands own their story, sharpen their strategic edge, and show up with intention in the moments that matter.
Lantern Award Winners
“The Trash Guy”: Executive LinkedIn Management
When 45% of decision-makers rely on executive thought leadership in their vetting process, Jet Waste Services needed a way to stand out in a category where everyone sounds the same. Our approach centered on giving Glenn “The Trash Guy” Wilson, Managing Director of Jet Waste Services, a clear, credible, and human voice on LinkedIn. We positioned him as a visible industry thought leader while leveraging his personal network to extend Jet’s B2B reach.
TEX-E Website
As TEX-E transitioned from an affiliate program under Greentown Labs and MIT to a standalone organization in the climate-tech ecosystem, they needed a digital presence that clearly established their independence. The site had to capture their role at the intersection of energy, climate innovation, and entrepreneurship — and signal the momentum behind their work in Houston.
See how we positioned TEX-E as a fresh, authoritative voice in climate-tech entrepreneurship, giving them the standalone identity needed to grow their community and expand their impact.
Forging Rival’s Digital Advantage
Rival’s tools are complex, high-performance, and deeply technical. The brand needed a website that matched that sophistication while staying accessible to drilling operators and decision-makers.
We delivered a product-focused website that addresses customers’ drilling challenges and pain points head-on. The site breaks down complex, technical functionality in a way that’s accessible to the audience and enables the sales team to clearly communicate business value.
See how we brought Rival’s downhole expertise to life.
Fuel for the Future: GAMI’s Flight Manual
Positioning a category-defining aviation fuel requires a clear, credible, and unified brand foundation. The GAMI Disruptor Playbook delivered exactly that.
Built over 90 days, this comprehensive guide established GAMI’s brand platform, messaging, and visual system — equipping them with the tools to lead with confidence and communicate consistently in a highly regulated industry.
Discover how we fueled GAMI’s brand transformation.
Breaking Through Noise: Turning Client Pain Points into Thought Leadership
The Feathered Edge cuts through complexity to speak directly to leaders in high stakes, regulated industries. Each piece addresses the real “How do I…?” and “Help me understand…” questions we hear from prospects and clients — creating high-quality content that tackles industry challenges while optimizing for search performance.
By drawing from actual client scenarios and proven solutions in regulated B2B sectors, we’ve built credibility that theoretical content can’t touch.
See where The Feathered Edge takes flight.
Clean Sweep: Strategic Research of the Waste Management Market
Jet Waste needed clear insight into strategic market gaps, competitor positioning, and the decision-making factors driving its two primary audiences, multifamily property managers and construction superintendents. Our three-pillar research methodology analyzed competitor digital strategies, brand positioning, and audience behaviors to uncover meaningful differentiation opportunities.
This research directly informed Jet’s Brand Blueprint, messaging framework, and complete website redesign — providing an evidence-based foundation for their next phase of growth.
Take a closer look at the research that helped transform Jet’s digital presence.
Awards of Excellence
Houston, We Have a Brand: Launching Houston Energy + Climate Startup Week’s Complete Creative Identity
For the inaugural Houston Energy + Climate Startup Week we created a complete creative identity that built brand recognition from the ground up. The campaign unified 30+ independently hosted events under one cohesive visual framework — giving the week a single, recognizable brand audiences could easily follow.
From the skyline-integrated logo and responsive website to social assets, event materials, and branded merchandise, we established a consistent presence across every touchpoint. The result: a clear, credible identity for Houston’s energy and climate startup community — and a foundation for a future week to build on.
See the full creative identity behind Houston Energy + Climate Startup Week.
Pre-Flight Check: Strategic Aviation Fuel Market Research
With G100UL already in the market, GAMI needed to identify how to best position themselves in a complex aviation fuel landscape shaped by entrenched competitors, varied audience decision-making factors, and a shifting regulatory environment. Our four-pillar research methodology combined competitive analysis, brand auditing, audience insights, and regulatory review to uncover strategic positioning opportunities and inform their strategic approach.
These findings directly informed GAMI’s brand blueprint, messaging framework, and 12-month growth roadmap.
View the strategic groundwork that helped GAMI lift off.
The Work Behind the Wins
These awards reflect what we value most: meaningful work, trusted partnerships, and a team that shows up with intention. We’re grateful to our clients for inviting us into their biggest challenges and proud of the Raven Creative team whose talent and clarity bring this work to life.
If you’re looking for a strategic partner to help tell your story with purpose, let’s talk.
