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The Feathered Edge

The Feathered Edge is the official blog for Raven Creative, packed full of marketing insights to inspire savvy business leaders and marketing professionals.
brand perception gap
Strategy

Cringing at Your Own Website? Read This 

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strategic events
Strategy

Attracting the Right People to Your Next Event: How to Build Rooms That Matter

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Translating Tech
Strategy

Translating Tech: How to Make Sophisticated Offerings Land with Buyers 

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The Credibility Gap
Strategy

The Credibility Gap: When Your Business Is Bigger Than Your Brand 

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Why Your B2B Marketing Strategy Gets Stuck in Execution
Strategy

Why Your B2B Marketing Strategy Gets Stuck in Execution — And How AI Can Fix It

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Executive Thought Leadership
Strategy

Executive Thought Leadership Isn’t Optional: How to Get Your Leadership Team Engaged on Social Media

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high stakes project
Strategy

From Panic to Power: A Leader’s Playbook for High-Stakes Projects

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