The Feathered Edge

The Feathered Edge is the official blog for Raven Creative, packed full of marketing insights to inspire savvy business leaders and marketing professionals.

strategic events

Attracting the Right People to Your Next Event: How to Build Rooms That Matter

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Translating Tech

Translating Tech: How to Make Sophisticated Offerings Land with Buyers 

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The Credibility Gap

The Credibility Gap: When Your Business Is Bigger Than Your Brand 

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Why Your B2B Marketing Strategy Gets Stuck in Execution

Why Your B2B Marketing Strategy Gets Stuck in Execution

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Executive Thought Leadership

Executive Thought Leadership Isn’t Optional: How to Get Your Leadership Team Engaged on Social Media

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high stakes project

From Panic to Power: A Leader’s Playbook for High-Stakes Projects

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How to Think About ROI (When You’re Not Seeing the Results You Hoped For)

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We don’t add noise — we deliver clarity. From executive visibility playbooks to sharp positioning strategies, every issue is packed with insights that help your business stand out and win customers in a crowded market.