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The Feathered Edge

The Feathered Edge is the official blog for Raven Creative, packed full of marketing insights to inspire savvy business leaders and marketing professionals.
Entering a New Market? Build Belief First.
Strategy

Entering a New Market? Build Belief First. 

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The 3 W's of Strategy
Strategy

Stop Chasing Tactics: Why High-Stakes B2B Demands Strategy-First Thinking

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brand perception gap
Strategy

Cringing at Your Own Website? Read This 

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strategic events
Strategy

Attracting the Right People to Your Next Event: How to Build Rooms That Matter

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Translating Tech
Strategy

Translating Tech: How to Make Sophisticated Offerings Land with Buyers 

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The Credibility Gap
Strategy

The Credibility Gap: When Your Business Is Bigger Than Your Brand 

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Why Your B2B Marketing Strategy Gets Stuck in Execution
Strategy

Why Your B2B Marketing Strategy Gets Stuck in Execution — And How AI Can Fix It

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