
Website
TEX-E
Website strategy and design, brand guidelines, social media toolkit, and marketing collateral for a pioneering non-profit.
The Challenge
The Texas Exchange for Energy & Climate Entrepreneurship (TEX-E), a nonprofit committed to building the innovation ecosystem in energy transition and climate tech across Houston and Texas, faced a pivotal challenge. As they transitioned from their affiliation with Greentown Labs, TEX-E needed to quickly establish its own distinct positioning as a catalyst for energy and climate tech innovation. With a hard deadline approaching, it was required for TEX-E to independently reinforce its mission and continue to foster engagement among all stakeholders, including, students, leading universities, major energy corporations, and the entrepreneur community.
What We Did
By taking a phased approach, we ensured that TEX-E would not lose its digital presence and reinforced TEX-E’s pivotal role in connecting students and academia with energy sector leaders as they transitioned from their affiliation with Greentown Labs. Our team provided TEX-E with a distinctive brand identity that resonates with two different audiences, students and industry professionals, and crafted a cohesive digital presence that educates, promotes, and showcases TEX-E’s impact, establishing them as an authoritative voice in the climate tech entrepreneurship space.
SEE THE SITE IN ACTIONHighlights
- Website Design and Development
- Corporate Brand Guidelines
- PowerPoint Template
- Business Cards
- Social Media Graphics
- Social Media Management

Designed and developed TEX-E’s first website while managing their LinkedIn presence through content creation and eye-catching graphics, maintaining a cohesive brand identity that helps them stand out in the industry. This digital approach strengthens TEX-E’s position as an industry leader, and fosters meaningful connections among key stakeholders in climate tech.


We established TEX-E’s visual identity using vibrant and polished visual design elements, ensuring TEX-E’s unique personality shines through in every interaction. Equipped their team with a versatile PowerPoint template and business cards, empowering them to deliver high-impact presentations that command attention and elevate their presence in every meeting.