Branding + Design
Texas OrthoSolutions
A bold new logo identity for an agile medical device business.
The Challenge
Texas OrthoSolutions is a growing medical device distributor providing orthopedic solutions to surgeons and medical professionals across Texas. While their experienced sales team had successfully expanded their market presence, their brand hadn’t evolved with their growth. Their existing visual identity lacked the sophistication and professionalism needed to compete in the medical device sector. As they began competing with major industry players, they needed a visual identity that would establish credibility and build recognition in the medical device sector. They required a brand that would resonate with healthcare professionals while reflecting their technical expertise.
What We Did
We created a distinctive visual identity for Texas OrthoSolutions that elevates their medical device distribution company. Our design solution pairs fluid motion with precise geometry, reflecting the technical precision of orthopedic devices. Through strategic design choices and thoughtful execution, we built a sophisticated brand that positions them as a trusted partner in the orthopedic device industry. The identity adapts seamlessly across all applications, from medical equipment to marketing materials. This comprehensive rebrand provides a strong foundation for their continued expansion, helping them compete effectively with established industry leaders while building recognition in the medical device sector.
Highlights
- Logo Design
- Brand Development
- Visual Identity
- Typography
- Brand Guidelines
- Color Palette
- Business Card Design
The logo design features a dynamic ball-and-socket motif that represents their orthopedic expertise. Curved lines and angles create an energetic movement while maintaining clean, professional aesthetics. The versatile design effectively scales across various platforms, from business cards to medical equipment.
We developed comprehensive brand guidelines for consistent implementation across medical and marketing applications. The guide provides clear direction for logo usage on everything from scrubs to equipment marking, ensuring brand integrity in every application.
