Branding + Design
SafetyMed
Rebranding SafetyMed, a bold new identity for Texas’s leading AED Supplier.
The Challenge
SafetyMed (formerly Sterlington Medical) stands as Texas’s premier AED supplier, providing life-saving medical devices to Houston’s largest hospitals, grocery stores, and stadiums. As the company expanded to become a trusted leader in medical device distribution, they recognized an opportunity to evolve their brand to match their success. Their existing identity no longer aligned with their position in the medical device industry. The challenge was to create a new visual identity that would reflect their expertise and accessibility while establishing a strong foundation for future growth.
What We Did
We created a complete visual rebrand for SafetyMed. Our design solution pairs modern typography with a focused medical-sector color palette to establish their presence as a trusted industry leader. The new brand seamlessly adapts across all touchpoints, elevating SafetyMed’s market position as Texas’s premier AED supplier. Through clear, purposeful design choices, we built a visual identity that reflects the essential nature of their life-saving equipment. The new identity provides a strong visual foundation to support their continued growth in the medical device industry.
CHECK OUT THE BRAND IN ACTIONHighlights
- Logo Design
- Brand Guidelines
- Visual Design
- Typography
- Color Palette
We designed a logo centered around a cross symbol, representing their health and safety products. The clean, modern letterforms align with the cross design to create a strong medical brand identity. The cross can also be used as a standalone symbol across various brand materials.
We developed comprehensive brand guidelines to maintain the integrity of SafetyMed’s new visual identity. The guide provides clear direction for logo usage, typography implementation, and color application, ensuring their brand maintains consistent impact across all platforms and materials for years to come.
