Branding + Design

Billionaire Bankruptcy Abuse

Crafted a powerful brand identity for attorneys fighting corporate bankruptcy abuse.

The Challenge

The Billionaire Bankruptcy Abuse campaign is led by a group of prominent attorneys representing mesothelioma and ovarian cancer victims whose diagnoses are due to asbestos-contaminated consumer products. They hold large, powerful companies accountable and safeguard the rights of asbestos victims. Their mission required a brand identity that would establish them as a trusted source of information in the fight against corporate bankruptcy abuse. In a landscape dominated by polished corporate messaging, they faced the challenge of creating a visual presence that would effectively communicate their expertise and passion while maintaining unwavering professionalism. The campaign needed to stand out and resonate with diverse audiences, from victims’ families to policymakers, while conveying both the gravity of their cause and their commitment to justice.

What We Did

In partnership with the TASC Group, we created a powerful brand that embodies trust, action, and passionate advocacy. Through thoughtfully selected typography and a strategic color palette, our comprehensive design delivers impact through every element, giving the campaign the visual authority needed to challenge corporate abuse. Our strategic approach ensures their brand commands attention across all materials and platforms. The result is a professional and bold brand that matches the gravity of their mission.

Highlights

  • Logo Design
  • Brand Strategy Development
  • Visual Identity
  • Typography
  • Strategic Color Palette
  • Brand Standards Document

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