Strategy
GAMI
Transforming a pioneering aviation fuel company into a market-leading brand through strategic positioning and unified identity.
The Challenge
General Aviation Modifications Inc. (GAMI), the innovator behind the first FAA-approved unleaded aviation fuel, faced a critical market disconnect. Despite groundbreaking technology and decades of credibility, the brand struggled with marketplace confusion, a fragmented digital presence, and messaging that failed to resonate with its diverse audience of pilots and airport operators (FBOs). GAMI needed strategic clarity to turn industry disruption into market leadership.
What We Did
Raven Creative applied its Disruptor Methodology™ to align GAMI’s brand with its innovation. Through competitive analysis, audience research, and brand refinement, we developed a full Brand Blueprint and Growth Roadmap – creating targeted messaging, a unified identity system, and clear pathways to market adoption.
Highlights
- Brand Strategy & Positioning
- Logo Redesign
- Audience Targeting & Messaging
- Visual Identity System
- Growth Strategy
- Digital Marketing
- Social Media Management
Developed a strategic growth roadmap and digital activation strategy to strengthen GAMI’s market presence, launching their social media presence with purpose-driven content and targeted messaging designed to build trust, spark engagement, and accelerate adoption of unleaded aviation fuel.
We developed a brand blueprint with clear positioning, brand pillars, and a strategic narrative tailored to key audiences. We updated their logo and refreshed the visual identity to reflect credibility and innovation, supported by a messaging framework that ensures consistency and clarity across every brand touchpoint.
