Case Study

The TASC Group

A user-centric website redesign for an NYC-based public relations and communications firm.

Outcomes

20-PAGE WEBSITE

SEO OPTIMIZATION

STRATEGIC CONTENT PLACEMENT

SHOWCASES COMPANY VALUE

FACILITATES BUSINESS GROWTH

The Challenge

For over two decades, The TASC Group has been the driving force behind award-winning communications strategies and groundbreaking PR campaigns for visionary businesses and organizations that share a passion for social change, turning their missions into movements that captivate and inspire. 

Prior to engaging Raven Creative, TASC’s digital presence failed to reflect their industry-leading status. Their website suffered from an outdated, text-dense design and unintuitive navigation, creating barriers to effective user engagement. Recognizing the need for a comprehensive overhaul, TASC sought Raven Creative’s expertise to reimagine their online identity and align it with their position as a trail-blazing communications agency. 

Our Approach

Raven Creative initiated the website redesign project with an immersive strategy session. During this collaborative meeting, we took a deep dive into the client’s goals, objectives and design preferences, establishing a shared vision of success for the final deliverable.

In preparation for a successful strategy session, we analyzed the existing website and performed a website audit to identify all opportunities for improvement from a technical, strategic and visual standpoint. This helped us establish our approach: to articulate TASC’s narrative in a creative, concise, and compelling manner. Raven Creative reimagined the TASC group website by developing a site focused on visual storytelling, user experience, and high-value content.

Our refined objectives for the project encompassed:

Innovative Enhancements to the website include:

  • Professional photos showcasing TASC's diverse team
  • Dynamic homepage slider highlighting key achievements and culture
  • Minimal, high-contrast design with modern fonts
  • Optimized content placement for user engagement
  • Strategic CTAs encouraging deeper exploration and inquiries
  • Comprehensive news, media, and case study sections
  • Company culture showcase featuring employees
  • SEO optimization: audit, keywords, domain redirection

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