Case Study

Houston Energy + Climate Startup Week

A strategic marketing campaign to deliver critical event information while building momentum and enthusiasm.

Unifying Houston's Energy & Climate Innovation Ecosystem

The inaugural Houston Energy + Climate Startup Week emerged as a transformative force in Houston’s innovation landscape, bringing together attendees, startups, and industry leaders for dynamic events. The strategic marketing campaign catalyzed unprecedented community engagement across digital platforms. The initiative’s success established Houston Energy + Climate Startup Week as a pivotal platform for connecting and showcasing Houston’s thriving energy and climate innovation ecosystem for years to come.

1,400+

Attendees

128

Startups

107

Industry Leaders

32

Dynamic Events

12,400

Website Views

About the Client

Houston Energy + Climate Startup Week (HECSW) is a first-of-its-kind gathering in the world’s energy capital, uniting global startups, investors, and industry leaders to showcase cutting-edge technologies, foster partnerships, and drive Houston’s leadership in the energy transition ecosystem. The week, packed with dynamic daily events, pitch competitions and high-energy gatherings, serves as a catalyst connecting local innovators with global opportunities and positioning Houston at the forefront of the energy transition. 

The Challenge

Launching the inaugural Houston Energy + Climate Startup Week gave us an exhilarating challenge: establish a commanding brand presence in just 8-10 high-velocity weeks, rallying diverse participants around a shared vision. 

Our Approach

Our strategic marketing campaign delivered critical event information while building momentum and enthusiasm, creating a powerful narrative that culminated in a highly successful inaugural week. This unified activation ensured every element worked in concert to amplify Houston’s position as a global energy innovation leader, driving meaningful engagement across all stakeholder groups. This comprehensive approach set the stage for three key pillars of our strategy:

Building the Brand
Focused on creating a visual identity that bridged the gap between the startup and corporate worlds within the energy and climate startup ecosystem.

Seamless Website Experience
A cohesive website serving as a central information hub for attendees, speakers and media.

Strategic Audience Engagement
A marketing campaign to engage a diverse target audience, ranging from innovative startups and established industry leaders to investors, academic researchers, and climate tech enthusiasts in the energy and climate sectors.

Key features of the microsite included:

  • User-friendly interface with responsive design for seamless access across devices
  • Clean aesthetic with brand-aligned elements
  • Comprehensive information on events, partners, and champions
  • A dynamic news hub featuring participant spotlights and event announcements
  • Interactive, filterable calendar for easy event submissions
  • Streamlined back-end management for event tracking

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Allegiance Bank (digital)

Allegiance Bank (digital)

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