Case Study
The TASC Group
A user-centric website redesign for an NYC-based public relations and communications firm.
Outcomes
20-PAGE WEBSITE
SEO OPTIMIZATION
STRATEGIC CONTENT PLACEMENT
SHOWCASES COMPANY VALUE
FACILITATES BUSINESS GROWTH
The Challenge
For over two decades, The TASC Group has been the driving force behind award-winning communications strategies and groundbreaking PR campaigns for visionary businesses and organizations that share a passion for social change, turning their missions into movements that captivate and inspire.Â
Prior to engaging Raven Creative, TASC’s digital presence failed to reflect their industry-leading status. Their website suffered from an outdated, text-dense design and unintuitive navigation, creating barriers to effective user engagement. Recognizing the need for a comprehensive overhaul, TASC sought Raven Creative’s expertise to reimagine their online identity and align it with their position as a trail-blazing communications agency.Â
Our Approach
Raven Creative initiated the website redesign project with an immersive strategy session. During this collaborative meeting, we took a deep dive into the client’s goals, objectives and design preferences, establishing a shared vision of success for the final deliverable.
In preparation for a successful strategy session, we analyzed the existing website and performed a website audit to identify all opportunities for improvement from a technical, strategic and visual standpoint. This helped us establish our approach: to articulate TASC’s narrative in a creative, concise, and compelling manner. Raven Creative reimagined the TASC group website by developing a site focused on visual storytelling, user experience, and high-value content.
Our refined objectives for the project encompassed:
Attracting new clients and generating qualified leads
Highlighting TASC's unique value proposition and reinforcing their credibility
Showcasing TASC's corporate culture and enhancing talent acquisition efforts
Innovative Enhancements to the website include:
- Professional photos showcasing TASC's diverse team
- Dynamic homepage slider highlighting key achievements and culture
- Minimal, high-contrast design with modern fonts
- Optimized content placement for user engagement
- Strategic CTAs encouraging deeper exploration and inquiries
- Comprehensive news, media, and case study sections
- Company culture showcase featuring employees
- SEO optimization: audit, keywords, domain redirection
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