Case Study
Houston Energy + Climate Startup Week
A strategic marketing campaign to deliver critical event information while building momentum and enthusiasm.
Unifying Houston's Energy & Climate Innovation Ecosystem
The inaugural Houston Energy + Climate Startup Week emerged as a transformative force in Houston’s innovation landscape, bringing together attendees, startups, and industry leaders for dynamic events. The strategic marketing campaign catalyzed unprecedented community engagement across digital platforms. The initiative’s success established Houston Energy + Climate Startup Week as a pivotal platform for connecting and showcasing Houston’s thriving energy and climate innovation ecosystem for years to come.
1,400+
Attendees
128
Startups
107
Industry Leaders
32
Dynamic Events
12,400
Website Views
About the Client
Houston Energy + Climate Startup Week (HECSW) is a first-of-its-kind gathering in the world’s energy capital, uniting global startups, investors, and industry leaders to showcase cutting-edge technologies, foster partnerships, and drive Houston’s leadership in the energy transition ecosystem. The week, packed with dynamic daily events, pitch competitions and high-energy gatherings, serves as a catalyst connecting local innovators with global opportunities and positioning Houston at the forefront of the energy transition.Â
The Challenge
Launching the inaugural Houston Energy + Climate Startup Week gave us an exhilarating challenge: establish a commanding brand presence in just 8-10 high-velocity weeks, rallying diverse participants around a shared vision.Â
Our Approach
The logo features Houston's skyline with vibrant blue-green energy gradients. Clean typography and geometric shapes create a modern aesthetic that emphasizes innovation and forward thinking.
The microsite balanced attendee information and visibility for startups, energy organizations, and champions, showcasing the community-driven nature of the week within the energy and climate startup ecosystem.
Promotional materials included targeted social media graphics and a concise event overview one-pager. Branded merchandise - t-shirts, tote bags, and badges - enhanced visibility and created a cohesive event experience.
Key features of the microsite included:
- User-friendly interface with responsive design for seamless access across devices
- Clean aesthetic with brand-aligned elements
- Comprehensive information on events, partners, and champions
- A dynamic news hub featuring participant spotlights and event announcements
- Interactive, filterable calendar for easy event submissions
- Streamlined back-end management for event tracking
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