A Template for SMART(er) Marketing Goals
May 11, 2020
If you’re a growing business with a maxed-out in-house team, we’re betting that your rolling to-do list is a few lines past attainable. While that’s an exciting problem to have, it can make it hard to stay out of the weeds and think big picture, the kind of thinking that maximizes that growth.
We’ve been there, and were frustrated by the time waste of wheel spinning. That’s why we champion strategy before design. We also believe that strategy should directly tie back to big picture business goals. What connects the two? Marketing-specific goals that directly support growth of the bottom line while driving the tactics that will get you there.
Like most good things, progress takes time; something you’re not likely swimming in. Speed up the process without compromising quality, download this SMART(er) marketing goal template to help get you started.
What is so SMART about these goals?
SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound. Setting marketing benchmarks is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond.
As you plan for a new year, quarter, or month, determining SMART marketing goals helps keep you on track and focused in the midst of ever-increasing demands and deliverables.
Specifically, SMART goals help you to:
- Easily summarize your ultimate marketing goals
- Automatically calculate your greatest marketing need
- Set a deadline for meeting your annual, quarterly, or monthly goals