Branding + Design
Shale Support
Develop an engaging interactive website with a unified visual identity, complemented by strategic marketing assets, for a premier frac sand and logistics provider.
The Challenge
Shale Support is a vertically-integrated frac sand logistics provider serving major shale plays across the United States. With strategic terminals positioned in the Marcellus, Utica, Haynesville, and Eagle Ford regions, they deliver essential proppant solutions to the oil and gas industry. Despite their extensive operations and market leadership in energy industry logistics, their brand presence didn’t reflect their capabilities. They needed a cohesive digital platform and marketing materials that would showcase their comprehensive service offerings and strategic terminal locations. The challenge was creating a unified brand experience that would effectively communicate their expertise in frac sand logistics while building credibility with exploration and production companies.
What We Did
We developed a comprehensive brand and digital presence that elevates Shale Support’s position in energy industry logistics. Our solution included an engaging eight-page website featuring interactive elements and responsive design. Through custom photography and cohesive design, we created a suite of marketing materials that showcase their frac sand solutions and terminal network. The extensive brand package includes everything from corporate stationery to trade show displays, ensuring consistent visual impact across all touchpoints. The unified system strengthens their market position while effectively communicating their operational excellence to industry decision-makers.
Highlights
- Website Design & Development
- Logo Design
- Marketing Collateral
- Custom Photography
- Tradeshow Materials
- Print Collateral
Dynamic scrolling effects and interactive maps bring Shale Support’s logistics network to life online. Each terminal location features detailed specifications and real-time data access. The visual system introduces metallic accents and industrial textures that reflect the robust nature of their operations. Motion graphics and hover states create engaging moments throughout the user journey, while simplified navigation ensures quick access to critical information. The interface seamlessly adapts from desktop presentations to mobile field access, supporting both executive decision-makers and on-site operations teams.
Hear from the Client
“As the CEO of such a multi-faceted company, I need a team that I can trust to originate a corporate image that effectively encompasses each element of our business. Raven Creative has been so much more than that — providing peace of mind that our marketing needs are met in a consistent and professional manner. Working with Raven and her team has brought a surge of new opportunities for our business that has continued to flourish.”
