Branding + Design
Kainos Roofing & Exteriors
Brand identity, website design & strategy for Houston’s newest home improvement company.
The Challenge
Kainos Roofing and Exteriors provides services to residential and commercial clients throughout Greater Houston and South Texas. In an industry often plagued by questionable practices and damaged consumer trust, our challenge was to establish Kainos as a transparent, reliable contractor that stands apart from traditional stereotypes. We needed to develop a corporate brand identity that would immediately signal professionalism and trustworthiness, while creating a digital presence that clearly communicates their focused expertise. Through strategic branding and a streamlined, user-friendly website, we tackled the challenge of positioning Kainos as a specialized exterior contractor that homeowners and businesses can count on.
What We Did
We developed a strong brand identity and digital presence for Kainos, reinforcing their expertise and commitment to quality and reliability. From sophisticated color palettes to purposeful typography choices, we established a framework for building trust through an impactful visual expression. This branding seamlessly extends into their responsive website, which prioritizes user experience with intuitive navigation and interactive elements, delivering a professional, accessible, and user-friendly experience.
VIEW THE WEBSITEHighlights
- Brand Design & Development
- Website Design & Development
- Website Strategy
- SEO
- Marketing Collateral
Anchored by a standout ‘A’ icon, inspired by the peak of a rooftop, Kainos’ brand guidelines lay down the foundation for their visual identity. This icon symbolizes their mission to “raise the roof” in the home improvement industry. The guidelines feature a carefully curated color palette that balances confident blues with bold accent colors, crafting a professional yet approachable aesthetic that shapes all brand communications.
At the heart of the digital strategy, we designed a website that can effectively attract, engage, and convert visitors into customers, featuring an intuitive navigation, strong CTAs, customer testimonials, certifications, roofing cost calculator, targeted keywords, and FAQs. The result is a professional digital presence that builds customers’ trust.
