Our Fave Five: What We’re Reading This Week
It can be tough to keep up with all of the great marketing and creative content out there, so this week we’re sharing a few of our favorite articles from around the www.
It’s such a click-bait headline, but the author lays out some pretty compelling research for being a lifelong learner. The Inc. article is a summary of an original post by HBR Blog contributor, John Coleman. Find the full post, here.
I had a professor in college who preached that leadership and management was not just common sense. For a long time, I thought he was crazy. How could it be that hard? I still hold that many of the principles are rooted in common sense, but over the years, it’s become clear to me that real leadership is quite uncommon. This article puts a spotlight on some of the challenges leaders face and some guidance for overcoming them.
An excellent deep-dive from the folks at Copyblogger in applying storytelling to your brand communications. “What you say is crucial. But how you say it can make all the difference.”
Blogs are content monsters, amiright? But we also know that a well-tuned blog can be a great way to share your story, condition the market for sales and build great relationships with your customers and prospects by sharing useful information along their path to purchase. If you’re stuck on fresh ideas for new posts, check out this article from QuickSprout.
Plenty of publications share these lists each year, but we think HubSpot hit the mark on quite a few, including bright gradients, bold text and high contrast.