Case Study
Behind the Scenes Support for a Fast-Paced In-house Team
Ongoing Marketing Services for Belmont Village
Annual Results
879
PRINT ADS IN MAJOR PUBLICATIONS
94
DIGITAL ADVERTISING FLIGHTS
34
UNIQUE FACEBOOK CAMPAIGNS
68
DIRECT MAIL POSTCARDS
128
EMAIL CAMPAIGNS
Client Objective
For over 20 years, Belmont Village has delivered the highest standard of care through its award-winning assisted living and memory care services.
In a crowded seniors housing market with no shortage of options for families to consider, the organization has grown steadily and now boasts a portfolio of more than 30 top-tier senior living communities across the United States and Mexico.
To showcase the depth, breadth and quality of their offerings, Belmont Village requires a dynamic, powerful and proactive marketing approach, creating regular touch points with their target audience through traditional advertising, digital marketing and social media.
Scope of Services
For more than a decade, Raven Creative has partnered with Belmont Village to develop award-winning cross-functional ad campaigns and support large scale corporate and local marketing efforts. These initiatives not only accentuate the high level of care, service and features that Belmont Village offers, but also capture the stories, circumstances and desires of individuals and families navigating the often-difficult road of making the transition to senior living.
Award-winning conceptualization, art direction, design and copywriting for print and digital advertising campaigns
Facebook campaign development with more than 14MM impressions
Event marketing creative and production for more than 100 lead generation, community enrichment and industry professional events annually
Snapshot: Monthly Services
- Advertising Campaign Development
- Creative Asset Management
- Photography Art + Creative Direction
- Copywriting
- Direct Mail Campaign Development
- High-Volume Daily Media Traffic & Production
- Print, Digital and Out-of-Home Advertising Design
- Social Media Creative and Deployment
- Event Marketing Creative and Production
- Project Management + Process Improvement
RETURN ON INVESTMENT
Benefits of an Ongoing Agency Partnership
Collaborations like that of Belmont Village and Raven Creative provide a nimble approach to human capital investment, supplementing a high-performance in-house team with a suite of marketing strategists and creatives at a fraction of the cost. The creative and tactical services that Raven Creative provides for Belmont Village each month could translate to four or more full-time roles:
Annual results data based on completed 2019 deliverables.
Is an agency partnership the right fit for your organization?
Raven Creative offers retainer packages that range from single channel management to full-service strategic marketing.
Learn more about Ongoing Marketing Services >
