Case Study
Shale Support
Award-Winning Corporate Video Brings Proppant Supply Chain to Life
Results
The video was extremely well-received by the client and key target audiences. Upon incorporation of the video into the company website, a three percent month-over-month increase in homepage user sessions and a seven percent month-over-month increase on video clicks was experienced.
3% Increase
Month-over-month in homepage user sessions
7% increase
Month-over-month in video clicks
Lantern award
2018 BMA Houston Lantern Award of Excellence
Client Objective
Shale Support is a vertically-integrated proppant supplier to the exploration and production sector of the oil and gas industry. The company owns and operates strategically-positioned logistics terminals to serve seven different shale basins.
With goals of telling the Shale Support story, humanizing the brand and clarifying the value of services for customers and prospects, Shale Support engaged Raven Creative to produce a corporate video. Desired key measurables of the project included an increase in user engagement and message penetration on the company’s website.
How We Did It
Shale Support’s unique value lies in its ability to both mine frac sand and deliver it to customers in shale plays nationwide via a company-owned logistics network. Raven Creative successfully delivered a high-production value corporate video that differentiated the Shale Support brand from its competitors. The creative work addressed the client’s goals well, clearly communicating the company’s value while bringing the brand to life.
The video incorporates unique and relevant visuals that showcase the elevated service that Shale Support delivers. Staff interviews create a personal feel and demonstrate the company’s operational excellence goal. Additionally, use of both drone and boots on the ground footage help the audience understand the size and scope of the Shale Support operation. The final product serves as an anchoring piece on the company website’s homepage, and b-roll is used to freshen the page’s overall look and feel.
