Award-Winning Corporate Video Brings Proppant Supply Chain to Life

Shale Support Cover

We love partnering with our clients to bring stories to life. Check out how we came alongside Shale Support to differentiate and demonstrate their brand value in the oil and gas industry. 

BACKGROUND

Shale Support is a vertically-integrated proppant supplier to the exploration and production sector of the oil and gas industry. The company owns and operates strategically-positioned logistics terminals to serve seven different shale basins. 

CLIENT OBJECTIVE

With goals of telling the Shale Support story, humanizing the brand and clarifying the value of services for customers and prospects, Shale Support engaged Raven Creative to produce a corporate video. Desired key measurables of the project included an increase in user engagement and message penetration on the company’s website. 

HOW WE DID IT

Shale Support’s unique value lies in its ability to both mine frac sand and deliver it to customers in shale plays nationwide via a company-owned logistics network. Raven Creative successfully delivered a high-production corporate video that differentiated the Shale Support brand from its competitors. The creative work addressed the client’s goals well, clearly communicating the company’s value while bringing the brand to life.

The video incorporates unique and relevant visuals that showcase the elevated service that Shale Support delivers. Staff interviews create a personal feel and demonstrate the company’s operational excellence goal. Additionally, use of both drone and boots on the ground footage help the audience understand the size and scope of the Shale Support operation. The final product serves as an anchoring piece on the company website’s homepage, and b-roll is used to freshen the page’s overall look and feel.

RESULTS

The video was extremely well-received by the client and key target audiences. Upon incorporation of the video into the company website, a three percent month-over-month increase in homepage user sessions and a seven percent month-over-month increase on video clicks was experienced. 

FUN FACT

Shale Support is a Virtual Marketing Teamclient and partners with Raven Creative many ongoing initiatives, including: Media buying/production/traffic, advertising creative development, website maintenance/editing/support, analytics reporting and email marketing program management. Raven Creative also designed and developed the Shale Support website. 

Need a hand (or a drone) bringing your company’s story to life? Let’s be awesome together

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