Case Study
TEX-E
Positioning TEX-E for Independent Launch and Stakeholder Engagement
The Outcomes
Transformation from an affiliated program to a standalone authority in climate tech education, with measurable impact across visibility, engagement, and credibility.
Complete brand system with 14-page guidelines for consistent application
High-performing digital platform generating 10,409 page views and 367 conversions
Brand-consistent presentation tools and business materials supporting TEX-E’s outreach efforts
Digital content strategy and social media management building TEX-E’s community engagement
The Challenge
A Powerful Mission Lacking the Infrastructure to Support It
The Texas Exchange for Energy & Climate Entrepreneurship (TEX-E) faced a pivotal transition. As they separated from their affiliation with Greentown Labs, this Houston-based nonprofit needed to quickly establish independent credibility as a catalyst for energy and climate tech innovation.
Their existing presence was fragmented. Their messaging lacked clarity. And without a cohesive identity or digital platform, they couldn’t attract audiences, showcase programs, or differentiate themselves within the ecosystem.
Time was critical — TEX-E needed to maintain momentum while building authority among students, leading universities, major energy corporations, and the entrepreneur community.
Strategic Brand Development and Digital Execution in Less Than a Semester
To ensure TEX-E wouldn't lose digital presence during their transition, we applied our proprietary Disruptor Methodology™ to guide their transformation through rapid, insight-driven execution.
Established a distinctive visual identity using vibrant, polished design elements that resonated with dual audiences: students and industry professionals
Developed a website designed to educate, promote, and showcase impact while creating space for storytelling and program visibility
Equipped their team with versatile presentation materials and launched coordinated social media to maintain consistent brand presence across all touchpoints
Why It Worked
This wasn’t just digital development. It was strategic infrastructure for organizational independence. By designing for both immediate transition needs and long-term organizational vision, we delivered a flexible system that scales with TEX-E’s ambitions. The brand experience captures what makes TEX-E unique: an inclusive hub connecting academia, industry, and the next generation of climate leaders. It works because it delivers the right message to the right audiences — grounded in purpose, built for impact, and ready for growth.
Ready to Position Your Brand for What’s Next?
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