In the Business of Saving Lives
A brand identity built for Texas’s leading AED supplier.
From Sterlington to Safetymed
A complete visual rebrand that transformed an outdated identity into a modern, credible brand built for leadership in the medical device market.
The Chart
SafetyMed is one of Texas’s leading suppliers of automated external defibrillators (AEDs) and life-saving medical devices, serving hospitals, commercial facilities, retailers, and public venues throughout the state. As the company grew its reputation and market presence, leadership recognized that the Sterlington Medical name and identity no longer reflected who they had become. SafetyMed partnered with Raven Creative to develop a complete visual rebrand built for market leadership.
Services
Brand Strategy, Naming Support, Logo Design, Brand Identity Development, Typography Systems, Color Palette Development, Brand Guidelines, Visual Design
Client
SafetyMed
Industry
Healthcare / Medical Devices
Duration
90 days
Due for a checkup
Building a new name is one thing. Building the identity system to back it up is another. SafetyMed needed more than a new logo — it needed a complete visual foundation capable of earning trust, driving recognition, and supporting long-term growth across a highly competitive healthcare market.
Our approach
New Scrubs — Developed a modern visual identity that reflected SafetyMed’s leadership position and the professionalism expected in the healthcare and medical device industry.
Take the Pulse — Built a memorable, scalable logo system designed to perform consistently across digital, print, signage, packaging, and promotional materials.
Vital Signs — Established a cohesive typography, color, and design system that strengthened brand recognition and created consistency across every customer touchpoint.
Long-Term Care — Delivered comprehensive brand guidelines and scalable visual standards built to support future expansion, marketing initiatives, and long-term brand integrity.
Empowered to Save Lives
Twenty years of expertise and thousands of life-saving products placed in the right hands — SafetyMed had the reputation. The rebrand gave it the identity to match. A modern visual system built for credibility, consistency, and long-term growth across every market SafetyMed serves.
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