Branding + Design
Sustainability Report
Interactive sustainability report design showcasing environmental and financial metrics for a chemicals company.
The Challenge
Orion S.A. is a global leader in specialty chemicals and one of the world’s largest suppliers of carbon black, an essential material used in tires and rubber products. Their commitment to innovation and sustainability has positioned them at the forefront of their industry.
For 2023, they faced a critical transition in communicating their sustainability progress. They needed an interactive design to spotlight their strategic focus on decarbonization, electrification, and circularization. With increasing investor scrutiny and evolving ESG requirements, they needed to transform their traditional print report into a comprehensive digital format. The challenge was to effectively showcase their environmental commitments and complex performance data in a clear, accessible way that would resonate with stakeholders—while meeting urgent market demands and regulatory deadlines.
What We Did
Building trust with stakeholders, customers, partners, and communities was central to Orion’s sustainability reporting strategy. We leveraged our deep understanding of their brand to elevate their digital sustainability story. Transforming their traditional print report into an interactive digital experience, featuring landscape orientation and seamless navigation across nine key sections. Our strategic approach focused on translating complex ESG data into compelling visual narratives through infographics, charts, and global facility photography. The vibrant blue and green design system reinforced their environmental leadership, while an executive “at a glance” section provided stakeholders with immediate insights into Orion’s sustainability achievements and vision.
VIEW THE 2022 REPORT HEREHighlights
- Visual Design
- Custom Infographics
- Report Design
- Graphic Design
Our strategic design effectively communicated Orion’s sustainability initiatives and corporate goals through eight custom infographics and concise performance summaries. Meeting regulatory deadlines, we delivered a digital report that resonates with diverse stakeholders—from investors to employees—and remains accessible on their website as a testament to their environmental leadership.
“I just wanted to extend my gratitude to you and your fabulous team for the assistance on this year’s sustainability report. Working with the Raven Creative team was such a seamless and easy process, and I would jump at the opportunity to work with you again.”
