Digital Marketing

Stellar Bank

An organic social media and content strategy to drive the growth for a Texas community bank.

The Challenge

Stellar Bank, established in 2023 through the merger of Allegiance Bank and Community Bank of Texas, is a Texas-based financial institution committed to relationship and community-focused banking. Known for its personalized attention and financial expertise, Stellar Bank provides tailored solutions to support the growth of businesses, individuals, and communities across the Lone Star State. The bank needed a comprehensive organic social media and content strategy to establish its new brand identity and drive meaningful connections with customers across Texas.

What We Did

We developed a strategic social media and content playbook that established clear goals, audience targeting, and brand guidelines while enhancing messaging consistency. The strategy centered on five core content pillars—Community, Culture, Industry Insights, Customer Success, and Products/Services—with custom design templates powering social posts and blog articles. This structured approach allowed Stellar Bank to showcase its expertise through engaging social content across LinkedIn, Instagram, Facebook, and X, while delivering dynamic content on their Insights blog.

VIEW STELLAR BANK's SOCIAL MEDIA

Highlights

  • Social Media Strategy
  • Social Media Management
  • Social Media Graphics
  • Blog Strategy
  • Blog Content
  • SEO Management
  • SEO Strategy

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