Website
Bourque Logistics
To bridge the gap between the company’s innovative technology and its digital presence with a partial website redesign, email marketing templates, along with a revamped social media strategy.
The Challenge
Bourque Logistics is an independent logistics software developer and services provider, specializing in integrated solutions for freight and supply chain management. Despite 30 years of serving world-class companies with advanced transportation technology, their digital presence didn’t reflect their innovative capabilities. The company sought to create a more engaging user experience that would showcase their technological leadership and better serve their sophisticated client base. They partnered with us to develop a comprehensive approach that would elevate their digital presence to match their advanced solutions, while improving the overall user experience for their growing global clientele.
What We Did
We developed a comprehensive digital strategy for Bourque, starting with a transformation of their website. Our solution included four key website pages (Home, About Us, Solutions Overview, Individual Solutions) that showcase their services with clear information hierarchy and engaging visuals. Through carefully selected photography and strong graphic elements, we created a sophisticated platform that positions them as a technology leader. We designed custom email templates to support targeted outreach campaigns, while launching a dynamic social media presence with branded graphics, videos, and animations. The new digital ecosystem elevates their brand while effectively communicating their complex logistics solutions to potential clients, resulting in increased engagement across all touchpoints.
VIEW THE SITEHighlights
- Website Design & Development
- Social Media Strategy & Design
- Content Development
- Visual Design
- Brand Implementation
- Digital Marketing
- Custom Graphics
The redesigned pages feature intuitive navigation and focused content hierarchy that enhances the user journey. Thoughtful calls-to-action and testimonial integration build credibility throughout the experience. The responsive design ensures seamless functionality across both desktop and mobile devices, delivering a professional experience on any screen.
Our branded content strategy fostered consistent community engagement, generating impressive first-year metrics: 3,940 LinkedIn page views, 992 social actions, and 236 button clicks. The coordinated social approach strengthened Bourque’s market position while attracting over 900 targeted industry followers and driving meaningful platform interactions.
