Igniting Entrepreneurial Education

Positioning TEX-E as an independent climate-tech education force with bold branding and digital impact.

Engagement from day one

Turning a tight timeline into a strategic advantage, establishing the credibility needed to compete for students, funding, and industry awareness.

Refined Brand System

Sharpened TEX-E’s existing identity and developed 14-page brand guidelines that clearly separated the organization from its founding affiliations while balancing vibrant, student-forward visuals with polished, professional design for dual-audience appeal.

Building Independence

TEX-E (Texas Exchange for Energy & Climate Entrepreneurship) is a Houston-based nonprofit accelerating climate-tech entrepreneurship through education, fellowships, and ecosystem connections. As they transitioned from an affiliate program under Greentown Labs and MIT into an independent organization, TEX-E needed a brand identity and digital presence that reflected their autonomy and ambition. With just 30 days until public launch, they partnered with Raven Creative to build a digital platform ready to scale.

Services

Brand Positioning, Website UX/UI, Content and Social Media Strategy

Client
TEX-E

Industry
Climate Tech, Education, Energy Transition

Duration
1 year

Awards

HBMA 2025 Lantern Award

From Affiliate to Authority

TEX-E had bold ambitions but lacked the infrastructure to match. Without a standalone website or brand assets, they faced a compressed timeline and the pressure of proving credibility to students, corporate partners, and academic institutions — all before launch day.

I think the website has been designed very well. It’s appealing to the students and universities we want to reach, and also to bigger organizations like Exxon and Chevron.

David Pruner

TEX-E, Board Chair

Our Approach

Define the Identity — Developed a distinctive brand system that honored TEX-E’s academic roots while establishing its independent role in climate entrepreneurship.

Design for Dual Audiences — Balanced, vibrant, student-forward visuals with professional design that earned credibility with corporate partners and institutions.

Build the Digital Platform — Created a scalable, content-rich website that converted interest into action and elevated TEX-E’s programming and fellowship offerings.

Equip for Growth — Delivered a complete toolkit — including content strategy, brand messaging, and social media assets — to extend TEX-E’s impact beyond launch.

TEX-E’s brand, messaging, and digital platform formed a cohesive presence built to engage audiences immediately and scale alongside their mission.

Built for the Dual Challenge

TEX-E didn’t just launch a website. They gained a tool that served dual audiences effectively. From students exploring climate careers to institutions seeking emerging talent, the platform drove 3,485 unique users and 32,000+ content interactions while balancing accessibility with authority.

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