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Buyer Persona Worksheet
B2C
Tell us about your ideal customer.
DEMOGRAPHICS
What is their gender?
Male
Female
Either
What is their age group?
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or over
What is their marital status?
Married
Single
Do they have kids?
Yes
No
What's their household income?
under $75k
$75k to $199k
$200k and over
What’s their highest level of education?
High school diploma
Bachelor's Degree
Advanced Degree
Where do they live?
What languages do they speak?
PROFESSIONAL
What are their hobbies?
What are their hopes and dreams?
What are their worries and fears?
What is their purchasing decision role?
Influencer
Decision-maker
What motivates them to make a purchasing decision?
Who influences them to make a purchasing decision?
What are their buying concerns?
Where do they go to get news or important information? (i.e. television, social media, news website, print publication)
What social networks do they use?
LinkedIn
Instagram
Facebook
TikTok
X
Threads
YouTube
Pinterest
YOUR INFORMATION
First Name
(Required)
Last Name
(Required)
Job Title
Email
(Required)
Company Name
Current Website URL
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I agree to the privacy policy.
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