4 Reasons Why You Need a Great Website

Updated October 14, 2019. Originally published December 6, 2016.

Most people would agree that nearly every business could benefit from a well-designed, user-friendly website. Yet, for many companies, the website, branding and messaging often fall on the priority list somewhere between scheduling the all-employee town hall and ordering new office supplies.

We get it – a new website is a BIG project. It can be hard to wrap our minds around the tech side, let alone the user experience, branding, content, and functionality. And the costs can feel high, too.

But, considering the sheer amount of Internet users in the world, ignoring your website isn’t a smart option. In fact, investing in your website is one of the best things you can do for your business, and here’s why:

#1 – First impressions count. Big.

How do your new customers find you? Maybe it starts with word-of-mouth, but what’s the next thing they do? Hint: It rhymes with Oogle and it has 92.42% of the search engine market share worldwide.

If what these prospects find at the end of the Google search isn’t engaging, action-oriented, or up-to-date, you might be missing out on future business. Nooooo!

#2 – You control it.

Social media platforms are amazing, right? Businesses of all shapes and sizes are using tools like Facebook, Twitter and Instagram to build awareness and grow their businesses. Some of the case studies we read are incredible! But what happens when things change on those platforms? When Facebook changes the algorithm yet again or Instagram introduces a new feature?

Your website is the only place online where you’re in control. You choose the content, message, and experience your customers have, and you’re the one that gets to change it when the time is right.

#3 – Your website is a revenue generator.

Let’s do a little math: Say you get 1,000 new, unique visitors to your site every month. And conservatively, 2% of those eventually convert into customers. At that rate, your site is sending you 20 new customers every month. Multiply that by your average sale, and your site becomes a sales engine.

Have you ever thought about your website in those terms before? Maybe it is worth the investment?

#4 – Your customers expect it.

20 years ago, websites were signs of forward-thinking companies. Today, an out-of-date website can be a sign of an out-of-touch company. A well-designed site is your place to share your message, uninterrupted, with your customers. That’s why they visited, after all.

What’s Next?

A new website is a BIG project, and making the decision to go for it is one of the easier parts of the process. It’s also a big investment with the potential for huge returns.

Set yourself up for success by finding a great partner to help guide you through the process.

Ready to get started?

So are we! Drop us a line – we’d love to chat with you about your next project!